Özet:

The 2008 U.S. economic crisis has gained a global dimension by affecting the entire world. The crisis periods, which are a survival war for, significantly affect the entire environment and consumers, including the owners and employees of. The changing income level of consumers brings changes in needs, priorities and purchasing behavior. Knowing consumer behavior in a crisis environment for companies enables them to make the right decisions regarding their possible behavior, product preferences and expectations. The study tested the effects of the 2008 economic crisis in 2015, the changes in the purchasing behavior of 800 consumers living in Konya, the levels of impact by the crisis and the impact of the crisis. In addition, it is to reveal the changes in consumers’ purchasing behavior during the periods of economic crisis. This study was conducted in 2015 with 800 consumers in the province of Konya. Analysis shows that consumers are negatively affected by the crisis, are more cautious when spending money, avoid waste, prefer cheap and discounted products. 68% of consumers say they review the goods and services they need before shopping (X=3.40). Many of the participants say that 64% (X=3.20) changed their consumer preferences and habits, and about 62.6% (X=3.13) of consumers worked more to maintain their existing standard of life. There have also been significant differences between the socio-demographic characteristics of consumers and the levels of impact from the crisis. This study finds that consumers are negatively affected by the crisis. It is extremely important to understand the new behavior of consumers today, where the consumer is at the center of the economy.

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