Özet:

During the Fourth Industrial Revolution (Industry 4.0), new information and communication technologies with different features than the previous ones were developed and started to be used. These new information and communication technologies have forced the media sector to change both in its organizational structure and its economic system, as in all other sectors. The aim of this study is to examine the great change and transformation in the media sector, firstly the transformation of media workers' perspectives on organizational culture, and then the cultural effects of the media on individuals who are readers and viewers. In this study, descriptive research method and fictional research methods were used simultaneously and together. In this context, the interaction of digital media with digital visual culture was tried to be analyzed by using 4.0 factors in the Industry 4.0 process. As a result of the research carried out within the scope of the study; it has been determined that a significant transformation process has started from traditional media structuring to digital media structuring with the Industry 4.0 process. Accordingly, it is seen that a new cultural perception and structuring specific to digital media has emerged. This new cultural formation in the media affects both media workers and viewers/readers. At the same time, media businesses are also affected by media workers and audience/reader individuals. It is determined that this cultural change and transformation in the media is cyclically continuous.

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