Özet:

Nowadays, technology-intensive production alone is not sufficient for the economic development of countries and the increase in export performance. Countries and enterprises aiming to increase their export volumes by increasing competition have to develop and renew export products and services that are subject to export through product and marketing innovation activities. In this study, the relationship between the branding and export within the scope of innovation activities are analysed and it is aimed to reveal the effect of the level of commercialization on exports. The rate of commercialization obtained by the ratio of the number of trademark registrations within the scope of marketing innovation to the number of patent grants within the scope of product innovation is included in the model as the independent variable while the volume of exports as the dependent variable. Gregory-Hansen cointegration test is applied to determine long-term relationships among the variables in the study. The frequency domain causality test is conducted in order to reveal causality relationships. According to the results of the analysis, it was determined that there were long-term relationships between the variables.

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