Abstract:

The purpose of the research is to reveal the perceptions of students who receive pre-graduate education in the Department of Tourism and Hospitality Management about the concept of "vacation". For this purpose, metaphor analysis was applied. The study allowed each student to produce multiple metaphors towards the concept of "festivity". The research data was obtained from 140 students who studied in all classes of the departments of tourism and hotel management with the University of Fisherman's College of Fisherman's College of Fisherman's College of Fisherman's College of Fisherman. In this study, the phenomenological design was used from the quality research methods. The results are given with percentage and frequency values. According to research findings, pre-graduate students produced 180 metaphors for the concept of "festivity". However, a total of 10 metaphors considered meaningless were removed from the scope of the research and the analysis was carried out over 170 metaphors. These metaphors are gathered under 11 different conceptual categories. The study has determined that the most "rest" metaphors for the concept of "feast" were produced.

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