Özet:

China, which is working to gain strong power through economic development and military modernization, has been trying to support the use of strong power in recent years with soft power. The political system is not attractive to many people in the world, China is conducting public diplomacy under the leadership of the state and uses its soft power. China is making an intense effort to translate its policies, identity, values and culture and invests in improving its soft power capacity. For this purpose, China has focused on media work that can change the global media environment. China, which defends the view that the West unifies speech power in the international field, has understood the need to create an international broadcast to change the global media environment, has implemented its global broadcasting to transmit its message and increase speech power. The CGTN, which is broadcast in this direction, was attempted to be marked as a soft power movement under the leadership of the Party State and integrated into the soft power strategy. The Chinese government has given great importance to CGTN in preserving traditional national values, reflecting national identity and developing its national image. The CGTN, which operates under the rigorous political control of the government, wants to be one of the world’s famous news media and announces the voice of Beijing as a media spread policy to the world. This article aims to examine the development of CCTV and CGTN as a medium of China’s soft power strategy, the program and content of CGTN English at the international level. The study, on a methodological level, is based on a wide range of China’s soft power, public diplomacy and CGTN analysis.