Abstract:

Interest for research between corporate image and employee behavior is increasing on a daily basis. The fact that have a good image and reputation in the stakeholders’ perspective has a positive impact on individual and organizational business outcomes has accelerated this increase. It has become very important to identify the pioneers and followers of the positive orientations of employees in working-intense organizations, especially in hotel enterprises. In this regard, the research is aimed at determining the impact of corporate image perception on business satisfaction. In addition, the role of mediation of emotional commitment in this effect has been studied. The five-star hotel enterprises in Alanya conducted work on employees resulted in data from 236 participants through the survey method. Research findings have found that participants' corporate image perception affects business satisfaction in a statistically meaningful and positive direction. Finally, it has been revealed that in the impact of corporate image on business satisfaction, emotional commitment plays a mediation role.

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