Özet:

This study aims to examine the mediating role of perceived corporate reputation in the effect of hotel employees' perception of corporate social responsibility (CSR) on affective commitment and employer attractiveness. Data collected from 280 employees’ of three five star hotels which are implementing social responsibility practices in one of Turkey’s major destination, İstanbul. The research model was tested using partial least squares method of structural equation modeling. As a result of the conducted analyzes, it was found that the social responsibility perception of the employees has a positive effect on the corporate reputation. Employees' perception of corporate reputation has a positive effect on both affective commitment and employer attractiveness. Last but not least, corporate reputation plays a partial mediation role in the relation between perceived CSR and employer attractiveness, however its mediating role in the relation between perceived CSR and affective commitment is not supported. In line with the findings, suggestions have been developed for the practitioners.

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