This research aims to determine whether consumers’ intentions to purchase halal food in restaurants differ according to demographic variables. In this context, the data were collected from people eating at a restaurant in Gaziantep, one of the provinces where eating at a restaurant is widespread. The survey technique was used as a data collection tool, and 425 out of 437 questionnaires were applied in the analysis. Descriptive factor analysis, t-test and ANOVA were used to analyse the data. According to the analysis results, consumers’ intention to purchase halal food in restaurants does not differ from demographic variables according to gender, age, and place of residence rather, it differs according to marital status and educational status.
Alan : Sosyal, Beşeri ve İdari Bilimler
Dergi Türü : Ulusal
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