Özet:

Consumers are in compulsive purchasing behavior by moving with emotional impulses rather than rationality in their purchasing processes. In compulsive purchasing behavior, the desire to buy has taken over the consumer’s life and has become a dependence. In compulsive purchases it is aimed at removing the impulse that is uncontrolled, not the need for the product. After the purchase, the consumer enters a difficult physical and spiritual situation. The aim of this study is to study compulsive purchasing behavior, which is one of the rare topics in marketing literature and the products consumers are obsessed with. In the framework of this goal, data collected from 268 consumers identified by easy sampling with the face-to-face survey method was gone to the way. In the analysis of the obtained data, the explanatory factor, the two independent sampling t test, has been taken advantage of the one-way variance analysis. As a result of the explanatory factor analysis, compulsive purchasing behavior was gathered under five factors: shopping for shopping pleasure, over-budget shopping, negative socialization, hypnotic shopping and regret. Consumers have been found to have more compulsive purchases in clothing, accessories and electronic products than other product groups.

Anahtar Kelimeler: