Özet:

Consumers behave in compulsive buying behaviors by acting with emotionally from rationality in their purchasing process. In compulsive buying behavior, the desire to buy captures the consumer’s life and becomes an addiction. The relevant procurement is related aimed at impulse, which can not be controlled, not the product needed. After purchasing, the consumer is in a difficult situation in the material and spiritual sense. The purpose of this study is to examine the compulsive buying behavior, one of the rare cases in marketing literature, and the products that consumers are obsessed with. According to this purpose, a questionnaire was used to collect data from 268 consumers by convenience sampling. The explanatory factors in the analysis, the independent sample t test, and one way ANOVA analysis were applied to data. As a result of explanatory factor analysis, compulsive buying behaviors were collected under five factors: shopping for taste, shopping over budget, negative socialization, hypnotized shopping and regret. Consumers have been found to have more compulsive buying in clothing, accessories and electronics compared to other product groups.

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