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Yeni iletişim teknolojilerinin gelişimi ile sosyal medya, konumu ve ilgi alanı ne olursa olsun toplumun bütün bireylerine istedikleri konuda içerik oluşturma imkânı sağlamıştır. Bu içeriklerin en popüler olanlarından biri sosyal medyada dijital bir mizah öğesi olarak son zamanlarda sık sık karşımıza çıkan capslerdir. Bir yandan insanları güldürme potansiyeline sahip olan capslerin diğer yandan içinde yaşadığı toplumun sosyal gerçekliğini yansıttığı düşünülmektedir. Gülme her ne kadar bireyin elinde olmayan istem dışı fizyolojik bir hareket gibi görülse de aslında bu eylemin birey ve toplum ile sıkı bir ilişkisi vardır. Capslerin komik olmalarının ötesinde göstergelerinde barındırdıkları toplumsal örüntüleri analiz etmek amacıyla gerçekleştirilen çalışma, toplumsal gerçekliğin mizah ve gülme üzerinden nasıl tezahür ettiğini dijital mizah unsuru olan Covid-19 capsleri üzerinden araştırmaktadır. Bu çerçevede bir sosyal medya uygulaması olan Instagram’da paylaşılan Covid-19 capsleri Fransız düşünür Henri Bergson’un geliştirdiği gülme teorisinden hareketle göstergebilimsel yöntemle çözümlenmiştir. Analiz sonucunda capslerin sosyal ve kültürel değerlerden beslenen bir yapıya sahip oldukları, sadece güldürmekle kalmayıp aynı zamanda trajik dönemlerde toplumsal dayanışmanın gerekliliğini ve her bireyin uyması gereken sorumlulukları hatırlatma potansiyeline sahip oldukları da görülmüştür.
With the development of new communication technologies, social media has made it possible for all individuals of society to create content on what they want, regardless of their location and interests. One of the most popular of these contents is capsules that are often seen in recent times as a digital humour element on social media. On the one hand, it is believed that caps that have the potential to make people laugh, on the other hand, reflect the social reality of the society in which they live. Even though laughter is seen as an unwanted physiological movement that is not in the hands of the individual, it actually has a close relationship with the individual and society. The study aimed at analyzing the social patterns they contain in their indicators beyond the fact that caps are funny, explores how social reality manifests through humour and laughter through the Covid-19 capsules, a digital humour element. The Covid-19 capsules shared on Instagram, a social media application in this framework, have been dissolved by an indicative method from the theory of laughter developed by the French thinker Henri Bergson. The analysis has shown that caps have a structure featuring social and cultural values, not only laughing, but also the potential to remind the need for social solidarity and the responsibilities that each individual must fulfill in tragic periods.
With the development of new communication technologies, social media has provided all members of the society with the opportunity to create content on the subject they want, regardless of their location and interests. One of the most popular of these contents is memes that we have seen frequently recently as a digital humor element on social media. On the one hand, memes, which have the potential to make people laugh, are thought to reflect the social reality of the society they live in, on the other hand. Although laughing is seen as an involuntary physiological movement that is not in the hands of the individual, in fact this act has a close relationship with the individual and the society. The study, which was carried out to analyze the social patterns that the memes have in their indicators beyond being funny, investigates how social reality manifests through humor and laughter through the digital humor element Covid-19 memes. In this context, the Covid-19 memes shared on Instagram, a social media application, have been analyzed with the semiotic method based on French thinker Henri Bergson’s theory of the humor. As a result of the analysis, it was seen that the memes have a structure that feeds on social and cultural values, and they not only make you laugh, but also have the potential to remind the necessity of social solidarity in tragic times and the responsibilities that each individual must comply with.
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