Özet:

Advertisements have many purposes, such as promoting, explaining, or informing the target audience of the various goods and services produced by. Since the first day of business relationships, advertising is one of the most effective elements that advertising companies use to attract the attention of their target audience. An effective advertising increases the brand awareness and attracts the target audience towards the brand. The customer can create an attitude against the brand. Therefore, the determination of the general attitude of the target audience towards advertising is a very important topic in terms of the effectiveness of the advertising. Researchers, who have previously realized this importance, have tried to measure the attitudes of different target audiences toward advertising in many studies. In this study, the general attitudes of social sciences pre-graduate students who received advertising lessons while studying at the university or worked on the subject of advertising in various courses were measured. In the study, the general attitude towards advertising was used. The general attitude scale expressions were first reliable analysis, then the factor analysis determined how low these expressions were divided into. The SPSS 21.0 program has been used in the evaluation and analysis of the data.

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