Abstract:

In this study, the aim is to study the level of awareness of the local population of cruise tourism with a practical study in the example of the Bodrum destination. The work was carried out in 2017 in Bodrum. The data is collected by field observations and survey technique. The survey was carried out with a sample crowd of 316 people face-to-face. Data, using the SPSS package program, has been performed visual and extractive statistical analysis. The bilateral cross-table test of the information and awareness variables shows that 84% of participants who do not have cruise ship travel experience do not know where the port is located. Furthermore, 96% of participants have a positive approach to the development of tourism, while only 13% indicated cruise tourism as a variety of tourism that needs to be developed locally. The findings show that the level of awareness of cruise tourism in Bodrum is poor. The results of the study provide recommendations on providing different perspectives for their further work to industry or academic qualifying managers and planners, who will develop cross-cross tourism activities on a local scale and determine policies to make the destination more share of cross-cross tourism.

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