Özet:

OBJECTIVE: This paper was found out sport clubs marketing strategies via Internet web sites.Analytic Hierarchy Method was used to evaluate marketing activitiesperformance of Turkish Football Super League clubs’ on their official web sites.As a result, it was firstly determined that clubs have to give a place the news ontheir Web sites and secondly the easy usage of Web sites’ is too important to beeffective when sport clubs are selling the merchandise via Internet. Furthermore,Fenerbahce, Galatasaray, Besiktas and Trabzonspor which are known as “fourbig” in the Turkish Football Super League, became the first four rank during theevaluation of Web sites’ performance.

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