Özet:

Objective: The current study aims to investigate Spor Toto Super League Clubs’ official web sites in terms of marketing and communication. Materials-Method: Official web sites of 18 sports clubs were investigated weekly between June 15 and August 1, 2012 by utilizing the form developed in line with literature and expert views. Obtained data have been provided in frequencies and percentage values. Results: The examination of Spor Toto Super League Clubs’ official web sites shows that all clubs have active internet sites albeit with some minor inadequacies and that they reflect the current news and information to their followers. Club administrative structure and information about facilities are included in great detail in all club web sites however none of the clubs other than Gençlerbirliği sports club provides information about their financial structures. Clubs announce their sponsors in their web sites and present the promotions visually. Many of the clubs are found to have fan card or credit card applications. Conclusion; Results show that clubs’ web sites are cluttered and inadequate in terms of text and visual content and internet use infrastructure in terms of marketing is not at the expected level. Also, it‘s been shown that all of the clubs gave place to not only sports news but also social contenting daily news on their web sites

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