Özet:

Public diplomacy, the concept of the Cold War period, is defined as an area of activity of international relations and communication process management. It is the communication process that carried out in order to inform the people of responding countries about the national goals and current policies of a government as well as the nation's ideas and ideals, institutions and culture and to include those people in foreign policies for the purpose of national interest. Media is one of the important tools in managing this communication process. The media is used as a tool of public diplomacy in terms of its ability to reach its respondents quickly, easily and effectively. In addition, the new media, which has been included among media types due to the widespread use of the internet and the media benefiting from this in terms of sectoral functioning, has also had an important role and effect at the point of the works and debates on public diplomacy in terms of the functioning of traditional media, which includes printed, audio and visual media. In this study, TRT World, which has started to broadcast in 2015 and the first channel of TRT to broadcast to all world in English, is addressed within the scope of public diplomacy events by considering the new media and benefiting from the historical sociological approach accepted as a method. Turkey’s public diplomacy strategy, which tried to determine based on the works of The Office of Public Diplomacy, and TRT World, which is considered as a part of it, were addressed within the scope of the case study which is one of the qualitative research methods. In this context, TRT World’s establishment process, goals and objectives, budget, organizational structure, personnel policy, audience, positioning, news strategy, TV programs, official web page and social media accounts were examined by using multiple data sources and data collection techniques (statistics, semi-structured interviews, podcasts, interviews, etc.).and As a result, it is concluded that TRT World is one of the dimensions of Turkish public diplomacy by broadcasting in English to the world and an integral actor of international broadcasting efforts in Turkey.

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