Özet:

Human relationships are the basis of tourist guidance, which is one of the diverse professions of the tourism sector. The tourist guides do not only promote the area visited, but also provide the service that allows guests to feel a number of feelings about the tour experience. In fact, it is known that among the important factors in the preference of guided tours is the possibility of enjoying time. This makes people happy and satisfied with the service they receive. Tourism is also closely related to positive psychology because it is described as a social and free-time phenomenon that people initiate in search of happiness. This study aims to determine the value perceived in guided tours, flow experience and the relationship of behavioral intention. In this context, the data were collected through the survey of 396 indigenous tourists who visited the historical area of Çanakkale Wars Gelibolu accompanied by a tourist guide. The research finds that the value that guests in the tour perceive, their flow experiences and their behavioral intentions influence each other. It has been observed that the values of the experience they perceive and the flow experiences are shaped and the positive behavioral intentions of the experience are shown as a result of a happy experience. * The article is derived from Honur AKGÜL's master's thesis entitled "Value Perceived in Rehberli Tour, Flow Experience and Behavioral Intent Relationship: Example of the Historical Area of the Canyon Wars".

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