Özet:

In today’s marketing conditions, can competitive superiority by differentiating their products with experiences and managing their experiences to provide high value. In this study, an experimental design was made based on the pre-acceptance that experiences are a key component of the tourist product and the flow status can also be experienced in most tourist experiences. The main purpose of the research is to identify the relationship between the current state of experience, the perceived value of the experience and the fidelity of the destination. To this goal, first a literary data collection tool was created and then data from local and foreign tourists who walked individually and in group within the borders of the National Historical Park in the area of Kapadokya was collected. A total of 425 data forms were obtained. The data obtained was analyzed by structural equality modeling and it was determined that the flow status on the walk positively affects the percebed value of the walk and the destination loyalty. Furthermore, a positive meaningful impact of the perceived value of walking has also been identified on the destination loyalty. These findings can be expressed as having an important theoretical contribution to filling the emptiness in the literature on the subject. In addition, by moving from the research findings, it was recommended that business and destination managers who design tourist experiences focus on creating experiences that could create more flow in tourists.

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