Özet:

The research aims to determine the perception of destination quality of domestic tourists who come to visit Isparta destination, offering various tourism activities, to examine and evaluate the relationships between destination quality, destination satisfaction, and destination loyalty. The research area consists of places visited for tourism purposes in Isparta province. The universe of the research is the local tourists who come to visit Isparta province for tourism purposes. The population of the research consists of domestic tourists who visited Isparta province in July, August additionally December 2019. The study is empirical research. The data were obtained by questionnaire technique. The judgemental sampling method was adopted in the research. 426 subjects were interviewed. Missing and incorrect questionnaire 57 forms have been eliminated. Also, 35 questionnaires with outliers using the Mahalanobis distance method were not included in the data analysis and 369 questionnaire forms were analyzed. Confirmatory factor analysis was performed to ensure the construct validity of the scales. Afterward, the effects of destination quality dimensions on destination loyalty and destination satisfaction were tested with structural equation models. In addition to this, the effect of destination on destination loyalty was also tested. Under these circumstances, it has been found that the quality of destination features such as accommodation, food, transportation, attractiveness, and price has a positive effect on destination loyalty and destination satisfaction has a positive effect on destination loyalty.

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