Özet:

This study aims to identify the perceptions of the local people living in Siirt about the concept of "tourism" through the metafor and the content analysis. The local people living in Siirt are asked to write a metafor related to tourism in the form of "Tourism is ... because..." and the place left empty after the expression of tourism is asked to write the reasons for choosing that metafor in the specified section. The research methods of phenomology (evolutionary science) have been used. During the study’s data collection, 162 participants were reached, but 150 forms were taken into the scope as a result of the analysis of inappropriate forms in the study. According to the findings from the study, it is possible to express that participants most perceive tourism processes emotionally and culturally. Based on the metaphors produced by the local people on the concept of "tourism", the categories obtained were discussed in 6 groups. These metaphors have been gathered in the titles "economic perception", "historical and cultural perception", "emotional perception", "classic perception", "live and concrete perception of being" and "non-cultural and abstract perception of being". The limited number of metaphor studies aimed at the perception of tourism in the summer of tourism towards the eastern Anadolu region is valuable because of the contribution that this research will offer to the citation.

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