Özet:

Selfie is a modern form of the self-portrait. Interdisciplinary scientific studies about selfies have been carried out in different fields such as the presentation of the self, narcissism, entertainment, social interaction, luxury consumption, gender, ethnic identity, self-esteem, consumer culture, social media addiction and identity formation. This study aims to investigate the selfie sharing attitudes of digital natives and digital immigrants on social media in a comparative way by adopting a technological deterministic approach. In the study conducted for this purpose, the survey technique is used as data collection method. The scale that developed by Balakrishnan and Griffiths (2017) is used during the research preparation process. The scope of the research consists of all social media users born before 1980 and after 1980, who have shared selfies at least once on social media. The sample of the study is determined by purposeful sampling technique. The research sample consists of 852 users who share selfies on social media in total, in the categories of digital native with 429 participants and digital immigrants with 423 participants. The participants in the sample of the research are reached by online survey method. In this study, it is concluded that digital natives shared selfies on social media more intensely due to six factors (self-confidence, attention seeking, environmental enhancement, social comformity, mood modification and social competition) compared to digital immigrants. 

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