Özet:

Almost everything on Earth is changing at a reversible speed. Although it is very classic, the expression "Nothing will no longer be as it was before" indicates exactly this situation. It is no longer a matter of the candidates and political parties who want to become members of the local government and who need to do professional work to stay outside of this change and development. It should not be very difficult to understand how political marketers will reach a crowd that solves all kinds of problems through the internet, trying to meet all kinds of needs again through the internet. Open to any type of marketing, they are considered to be a easy goal by the consumer political parties and candidates who spend most of their time on the front of a computer or smartphone. In this period, when every innovation brought into the marketing field began to be applied in political studies, the new media has quickly and effectively entered the political communication field. Mobile technology and the internet industry are now moving to a very different point. This study will focus on the use of media tools used in communication, such as mobile devices and the internet, in the field of political communication.