Özet:

In this study, it was tried to determine what is the "factors that make individuals very happy" by making a measurement study with the binary comparison method. The study was conducted on 122 volunteers of different gender, age group, education level, income and profession in Ankara and Istanbul. The study group determined the maximum diversity of the target sampling methods by the sampling method. As a data collection tool in the study, a survey prepared by the researcher was used. In order to compare the data collected by the survey and the bilateral comparison, the measurement processes have been implemented by the Thurstone comparative judicial law with the V. Status equation. According to the findings obtained as a result of the comparison of the factors that make individuals very happy by the method of double comparison, the first of the factors that make individuals very happy is that the "family" comes. The second factor that makes individuals very happy in the study is moral values. These first two features follow, respectively, freedom, good business, career, social environment and money. The participants who participated in the study were observed to be the status of the factor who took the order.