Özet:

21 of 21. Digital technologies, which have become more and more dynamic over the century, have accelerated the effectiveness of interactive information design in visual communication. Thus, interactive information designs that can be integrated in a larger scale in daily life become associated with many disciplines depending on user experience. Now interactive information designs that can serve information sharing in many disciplines can bring new and alternative vision experiences to the target audience. In this regard, the research is focused on interactive information designs that are increasingly pushing today as a graphic design product. The literary scan conducted in the framework of the research highlights the importance of interactive information design products that are user-oriented in visual communication. Design problems and interactive information designs that can vary according to the specified content contribute to visual communication as a graphic product that defines the role of the target audience. The existence of many conceptual units in the visual message aimed at attracting attention through the design understanding, such as audio, video, photo, illustration or typography. Each design understanding, which can be formed according to the road map specified in the design process, aims to present the information to the user experience in the most effective way. In this direction, every stage of the design process is thoroughly reviewed without neglecting the user experience. The visual hierarchy provided by the design process should not harm the readability of information with the purpose of properly reflecting the content, draw attention to the design and not make it difficult for the target audience to perceive it. At this point, the designer’s skills can increase the effective value of the product in visual communication with the potential to attract the attention of interactive information design.

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