Özet:

From the end of the 18th century, graphic design product poster design, which serves institutions/organizations or communities in order to transmit to the public a particular situation or phenomenon, increases its importance by turning it into a visual communication element with an increasing momentum every day. This situation leads to the fact that, along with the advanced technology, the poster, along with other graphic design products, artworks have also begun to exist through the design process. During the period of change and conversion for the artwork or poster design, the technical and stylistic differences that are preferred in the framework of the conditions in it may be shown. In addition to being the subject of research, the illustration, which has a rich historical process, has a significant impact on the target audience that is desirable to be achieved because of its appealing and memorable nature, is an unforgettable reality. Regardless of how much it is used, it can be said that the preferred illustration in the poster designs, which enables a strong realization of the communication phenomenon with the help of images, is one of the creative and original ways the designer or artist uses to effectively transmit the message that he wants to transmit. This also allows the designer or artist to translate his/her/her/her/her story with a strong narrative language. In this context, the study is due to the dealing with illustration, which is the element of visual communication, and the poster design from graphic design products, as many designers and artists tend to take advantage of the power of illustration in the poster designs with the new options offered by the changing and developing technology. In addition to the historical context of the concepts and the qualities and forms of narrative that should be included in production, they are also included in their examples.

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