Abstract:

Entrepreneurship is a very important concept for the development and economic development of a country. Especially in today's knowledge and technology age, when the concepts of technology and entrepreneurship are considered together, entrepreneurship is of great importance in countries with young people like Turkey. Because it is a remarkable reality that millions of young individuals, expressed as the Y and Z generations and currently continue to university education, are a potential entrepreneur. Therefore, it is necessary to show out the views of young individuals born in the technology age and the elements that motivate them to become entrepreneurs. In this context, the study aims to study the impact of e-commerce perception on young individuals’ entrepreneurial trends. In accordance with this goal, a survey study was implemented to 696 students in the Y and Z generations who were trained in the 2018-2019 educational-educational period at Kastamonu University. The data used in the study was tested with factor analysis and regression analysis. The study found that e-commerce perceptions of students in the Y and Z generations have a positive and meaningful impact on entrepreneurial trends. In addition, the e-commerce perception has been shown to have a positive and meaningful impact on all subdimensions of the entrepreneurship trend, while the subdimensions that are most affected are differentiation and determination.

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