Abstract:

In recent years, research on destination satisfaction in the tourism area is increasing. Because, a satisfied visitor can increase the administrative and economic success of a destination. It is expected that the satisfied tourist will return to the relevant destination and will be advised with the marketing method from ears to ears. In this context, the work has three main objectives. First, it is to determine the visitor satisfaction level related to the destination characteristics; second, to identify the impact of the satisfaction variable on future behavior variables; third, to reveal certain destinations characteristics that lead to tourist dissatisfaction. The study is based on local tourist observations visiting Sanlıurfa and there has not been a research in this category before. The validity of the structures of the data obtained by the face-to-face survey method is secured by verifying factor analysis. Later, the final structures were analyzed by applying the structural equality model. As a result, the destination characteristics have been found to be an important determiner of satisfaction; in addition, the general satisfaction has a positive and meaningful impact on the intentions to visit and recommend again.

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