Abstract:

The fact that political parties or candidates who are seeking power in democratic participating societies are in power with the free will of the election and the process of political communication has also been professionalized. Political communication, political and communication concepts have emerged as a new concept. Political communication, which covers the whole of the communication processes which political parties or candidates have established with the electoral masses, especially during the election period, has found the scope of expansion through today’s developing and changing communication technologies. In this direction, the political communication policies found the sphere of dissemination through the means of mass communication have become a very valuable, focused element in today’s politics. In this context, political advertising is one of the political communication policies prepared by professional teams in order to influence the electoral masses during the election period. Today, especially during the election period, political advertising by political parties or candidates is seen as an important practice of political communication. Political parties or candidates are the main element of our work by using communication technologies in order to provide change in attitude and behavior in the desired direction in the electoral masses, especially in the electoral period focused on political advertising practices. In this framework, the study also observed the differences that political advertising, which is seen as an important political communication application in Turkey thanks to the development of communication technologies, in the General Elections of 1 November 2015 the profile of the advertising in the traditional and new media as a propaganda tool of the AKP was studied both in the quality and quantity.