Abstract:

Technological developments in recent years have revolutionized the financial sector and have led to major changes in financial services. The spread of technological devices such as internet-enabled mobile phones and tablets together with fast and reliable communication networks encouraged banks and financial institutions to develop mobile banking (m-banking) applications. This, combined with the globalization of business and systems, has reinforced the need for a deeper understanding of the impact of adopting m-banking services. Therefore, in this study, m-banking usage was investigated with Technology Acceptance Model (TAM). Partial least squares structural equation modeling (PLSYEM), which can be used in small samples and does not require the assumption of multivariate normal distribution, was used in the fit of the model. Factors in TAM are usefulness, perceived ease of use, attitude towards m-banking and intention to use m-banking. The questionnaire developed in the study was applied in a face-to-face interview with 300 participants in a public institution operating in the mining field in Ankara. According to the analysis results, it was determined that perceived usefulness will increase by 0,837 unit as perceived ease of m-banking increases by one unit.

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