Abstract:

This study aims to develop a scale to measure the organizational reputation of especially private schools and foreign private schools in today's increasingly competitive environment. The study group of the research consists of 320 individuals who are 9th, 10th, 11th and 12th grade students receiving education in private and foreign private schools and teachers from different branches. In the development phase of the scale, exploratory and confirmatory factor analyses were conducted to ensure validity and reliability. As a result of validity and reliability studies, the Organizational Reputation Management Scale for Schools was obtained. The analysis result has revealed a scale structure that consists of 7 dimensions and 38 items. Accordingly, the dimensions to determine the organizational reputation of private schools are "Social Responsibility, Commitment to School, Relations with Alumni, School Environment, Leadership, School Management, and Financial Performance". It is expected that the scale to be used by researchers and private schools will significant contributions to the literature on organizational reputation management.

Keywords: