Citation Number
10
Views
70
Downloands
30
Bu çalışmanın temel amacı, Türk tüketicilerin karar verme tarzlarının organik gıda satın alma üzerine etkisini belirlemektir. Aynı zamanda demografik değişkenler ile tüketici karar verme tarzı ve organik gıda satın alma arasındaki ilişkiyi test etmek çalışmanın alt amaçlarını oluşturmaktadır. Araştırma verilerinin elde edilmesinde katılımcıların demografik özeliklerini belirlemek için kişisel bilgi formu, Sproles & Kendall (1986) tarafından geliştirilen Tüketici Tarzı Envanteri ve organik gıda satın alma niyeti, sağlık bilinci ve çevre bilinci faktörlerinin yer aldığı ifadelerden oluşan anket kullanılmıştır. Anket 437 tüketiciye yüzyüze ve online olarak uygulanmıştır. Elde edilen veriler SPSS 22.0 paket programında analiz edilip yorumlanmıştır. Analiz sonucunda, tüketici karar verme tarzı boyutlarının (mükemmeliyetçilik, fiyat odaklılık, düşünmeden alışveriş ve alışkanlık) organik gıda satın almayı etkilediği tespit edilmiştir. Ayrıca, tüketicilerin demografik özellikleri ile tüketici karar verme tarzları ve organik gıda satın alma üzerinde farklılıklar bulunmaktadır.
The primary purpose of this study is to determine the effect of Turkish consumers’ decision-making ways on organic food buying. At the same time, testing the relationship between consumer decision-making manner with demographic variables and organic food buying constitutes the sub-objectives of the study. In order to determine the demographic characteristics of the participants a personal questionnaire, Consumer Manner Inventory developed by Sproles & Kendall (1986) and a questionnaire consisting of organic food buying intentions, health consciousness and environmental awareness factors were used. The questionnaire was applied to 437 consumers head to head and online. The data was analyzed in SPSS 22.0 package program and interpreted. As a result of the analysis, it has been determined that the dimensions of consumer decision-making manner (perfectionism, price orientation, shopping without thinking and habit) affect organic food buying. Also, there are differences in consumer decision-making manners with consumers' demographic characteristics and organic food buying.
The primary purpose of this study is to determine the effect of Turkish consumers' decision-making manners on organic food buying. At the same time, testing the relationship between consumer decision-making manner with demographic variables and organic food buying constitutes the sub-objectives of the study. In order to determine the demographic characteristics of the participants a personal questionnaire, Consumer Manner Inventory developed by Sproles & Kendall (1986) and a questionnaire consisting of organic food buying intentions, health consciousness and environmental awareness factors was used. The questionnaire was applied to 437 consumers head to head and online. The data was analyzed in SPSS 22.0 package program and interpreted. As a result of the analysis, it has been determined that the dimensions of consumer decision-making manner (perfectionism, price orientation, shopping without thinking and habit) affect organic food buying. Also, there are differences in consumer decision-making manners with consumers' demographic characteristics and organic food buying.
Field : Sosyal, Beşeri ve İdari Bilimler
Journal Type : Ulusal
Article Detail 
Citation Owners
Similar Articles
Download PDF
Journal Information
Listen Paper
Print This Page
Share
Mendeley
