Citation Number
6
Views
41
Downloands
8
Bu araştırmanın amacı, unutulmaz turizm deneyimi altında yer alan boyutların turistlerin tekrar ziyaret etme niyetine etkisinin incelenmesi ve turizm türlerine katılan turistlerin deneyimleri arasında bir farklılık olup olmadığının araştırılmasıdır. Bu kapsamda, nicel araştırma tekniklerinden anket kullanılmış ve unutulmaz turizm deneyimi ve tekrar ziyaret etme niyeti ölçekleri veri toplama aracı olarak kullanılmıştır. Bu ölçekler aracılığıyla, unutulmaz turizm deneyimi boyutları ve tekrar ziyaret etme niyeti arasında bağlantı kuran kavramsal bir model önerilerek test edilmiştir. Bolu ilini ziyaret eden turistlerden kolayda örneklem yöntemi kullanılarak 420 geçerli anket toplanmıştır. Gerçekleştirilen analiz sonucunda unutulmaz turizm deneyimi boyutları arasında yer alan yerel kültür ve yenilenme deneyimlerinin tekrar ziyaret etme niyetini olumlu olarak etkilediği sonucuna ulaşılmıştır. Ayrıca, kültür turizmi, yayla turizmi, termal turizm ve kamp ve karavan turizmine katılan turistlerin unutulmaz turizm deneyimi boyutlarında yer alan yenilik, yerel kültür ve yenilenme boyutlarına göre farklılıklar içerdiği saptanmıştır.
The purpose of this study is to study the impact of the dimensions under the unforgettable tourist experience on the intention of tourists to visit again and to investigate whether there is a difference between the experiences of tourists who participate in tourism types. In this context, quantial research techniques have been used to survey and forgotten tourism experience and the scale of intention to visit again has been used as a data collection tool. Through these scales, it has been tested by suggesting a conceptual model that connects between the dimensions of the unforgettable tourist experience and the intention of re-visiting. There were 420 current surveys collected using the easy sampling method from tourists visiting the Bolu province. The analysis resulted in the conclusion that the dimensions of the unforgettable tourism experience included local culture and renewal experiences positively influenced the intention of re-visiting. It is also found that tourists who participate in cultural tourism, river tourism, thermal tourism and camp and karavan tourism include differences according to the dimensions of innovation, local culture and renewal in the memorable tourist experience.
The principal objective of this study was to examine the effect of memorable tourism experience factors on the revisit intention of tourists and whether there is a difference between the experiences of tourists participating in tourism types. A quantitative method questionnaire was used, and memorable tourism experience and revisit intention scales were utilized. The present study proposes and tests a conceptual model establishing linkages between dimensions of memorable tourism experience and revisit intention. A total of 420 valid questionnaires were collected from the tourists visiting Bolu. The findings indicated that there was a significant and positive effect of local culture, and refreshment dimensions on revisit intention. Also, the research presented here confirms that the tourists participating in cultural tourism, plateau tourism, thermal tourism and camping and caravan tourism have differences between the novelty, local culture and refreshment dimensions.
Field : Filoloji
Journal Type : Ulusal
Article Detail 
Citation Owners
Similar Articles
Download PDF
Journal Information
Listen Paper
Print This Page
Share
Mendeley
