Abstract:

Corporate journals; they are issued to educate, inform and communicate with employees and external stakeholders. Corporate magazines published online are important corporate communication tools with video news and high quality. In this study, Tüpraş's Rafine Magazine and Opet's Kilometre Magazine, which are published online, have been examined in terms of corporate communication. This study is an original study in that it reveals the role of corporate journals in corporate communication. In the research, these journals published online were analyzed by content analysis method. Corporate magazines have been analyzed in terms of parties and tools of corporate communication and corporate communication practices such as corporate identity, corporate behavior, corporate image, corporate citizenship, corporate reputation and corporate culture. Journals were rated on a total of 101 points. While Rafine Magazine got 91 points in total; Kilometre Magazine got 87 points. Rafine Magazine; while getting full points in corporate behavior, corporate citizenship and corporate reputation dimensions; Kilometre Magazine got higher scores in including corporate identity elements. Corporate magazines largely cover corporate communication practices in terms of the sample and criteria examined.

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