Abstract:

The Kaman-Kalehöyük region has a significant potential with its historical and cultural assets in terms of rural tourism marketing. The aim of this study is to evaluate the potential of the Kaman district to be a tourist area and to determine the alternative tour route. For this purpose, the quality research method and the situation study scheme have been adopted. Data has been collected with route analysis, survey, interview methods to identify the values that will show the tourist potential of Kaman, which is on the route of various tours arriving in Kapadokya and to determine alternative routes. The data is analyzed using visual analysis and content analysis technique. From the point of view of the tourist attraction, the Kalehöyük Ören Place, the Japanese Anadolu Archaeological Institute - Museum and the Japanese Garden have been identified as the most important historical and cultural values. These values have been seen as a lack of promotion and marketing policy, strategy and action plan. In contrast to other tour routes that arrived in Kapadokya, the Kaman region has a favourable location. For the assessment of the tourist potential of Kaman, a two-day tour package was recommended to take the Kaman district into the scope of large tours that arrive in Kapadokya.

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