Abstract:

This study makes an effort to understand the different levels of businessmen who use different promotional tactics in the rural market. The concept of rural marketing was crucial to the prosperity of rural businesses. The growth of rural commerce contributes to an increase in India's GDP. In this research article, we examine the high demand for rural goods like fertiliser and homemade pickles. We may learn about the rural product, financial terms, and product promotion through this study. Rural markets are currently on a development path employing a variety of promotional approaches, methods, and business houses pay particular attention to them. Beyond the typical low-cost, straightforward goods and services, rural residents look for the best value. Rural marketing is highly challenging because it requires a variety of original concepts to market or sell a product. The people are facing issues with regard to rural products. Rural marketing has gained more momentum as a result of globalisation and privatisation. Rural marketing has been greatly assisted by the green revolution. This research paper's main goal is to examine rural marketing products and firm financial success in order to provide a framework for customising the classic and contemporary marketing mix for rural context-specific links.

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