Abstract:

The purposes of this study were 1) to create an internet risks assessment using a digital intelligence quotient and a communication-based model, and 2) to improve the quality of such an internet risks assessment using the digital intelligence quotient and the communication-based model with a field test comprising Face Validity, Content Validity, Construct Validity and Reliability. The sample group included 400 specifically selected message receivers - all Thai digital natives. The research tool was the internet risks assessment using a digital intelligence quotient and a communication-based model that was developed by the researcher. It consisted of seven categories with 27 questions in total. Its reliability value was 0.85. The results of the research found that 1) the development of internet risks assessment using a digital intelligence quotient and a communication-based model had seven variants, and 2) the quality of the assessment contained Content Validity at 0.85, Reliability at 0.88, and Construct Validity - improved by the Exploratory Factor Analysis (EFA). The questions were categorised into seven sections comprising Digital Identity, Digital Safety, Digital Emotional Intelligence, Digital Rights, Digital Fear, Digital Greed, and Digital Unreasonable Decision.

Keywords: