Abstract:

The main objective of this study is to investigate the state of use of smart tourism technologies in the hotel enterprises in Bishkek, to identify which services are provided to guests with smart applications and the benefits that smart applications provide to managers and. Method - The study examined the assessments of managers in three, four and five-star hotels in the city of Bişkek for smart tourism practices using the survey technique. In the study, the data were analyzed through 101 full-filled survey forms that were attempted to reach the entire universe. The survey form was applied to those who wish to participate voluntarily in the research in May and June 2021. In the analysis of the data, the percentage and frequency distribution and the t test and the ANOVA test were used. The findings - The findings found that the majority of managers have an insight that using smart tourism technologies increases room sales, service quality and customer satisfaction, and that it provides with time savings and competitive advantage while increasing operating costs. In the research hypotheses, participants’ perceptions of the potential benefits of smart tourism technologies do not show significant differences from gender to gender, while some differences have been identified according to other variables (age, education, working time in the industry and the number of stars of the business). Discussions - The technological applications used by the accommodation companies in Bişkek are not too old, it is said that some improvements and plans to be made can be taken into account with the applications that are up-to-date. Therefore, it can be said that the hotel enterprises in Bişkek are moving forward in the way of using smart and sustainable technology. The researchers have emphasized that they look positively on the implementation of smart technologies, that these technology applications will provide prestige for Kyrgyzstan and create economic added value. Due to the very rapid technological developments, the possibility that the managers involved in the research are unable to follow the current practices used in the accommodation companies and are unknown of the smart tourism technologies mentioned in this study can be expressed as a significant limitation for the research.

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