Abstract:

Karma reality technology is one of the new media technologies that are developing very rapidly. This user-based technology is developing with quite functional features. One of these is that the karma reality technology is combined with the eye monitoring technique. With specific algorithms, metric and navigation measurements, the tracking technology helps the user to determine how long the individual tracks the content provided to him with the two- or three-dimensional digital screen and traditional communication means. The user’s screen, paper, etc. It is also possible to determine which corners of the content presented on the objects are focused on. All these possibilities help the user to identify the level of interaction with the content provided to him from any communication channel, as well as help content producers to reveal which corners of the screen or object frame they use and which elements they prefer to use while sending messages to the target audience. In this study, the method of processing of metric and navigation data revealed during the study of the observation technique applied to fifty users, in this context, it is intended to provide information and suggestions to researchers who want to do the research of the observation technique with the mixed reality technology.

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