Abstract:

The aim of this study is to determine the potential tourism development desire of the local population of Antalya (calculated by the scale of potential tourism development). In this context, this study presents a model seeking to determine the attitudes of the local people (n=660) to the current tourism development (calculated by the attitude scale of tourism impacts), what causes these attitudes and how the behavior of the local people to tourism affects their potential tourism development desires by applying to the value-reliance-norma (DIN) theory. According to the Results of the Structural Equality Modeling (YEM), the proximity and intimity of the local people to tourists (calculated by the scale of emotional solidarity) has been the pioneer of their current attitudes towards tourism development (R2 SMC is 52% for tourism development support and 60% for contribution to society). Finally, local people’s attitudes towards current tourism developments explain their potential tourism development desires (R2 SMC 14% for sustainable tourism development and 12% for service tourism development).

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