Abstract:

Privacy has been a social trend and topic of discussion that has existed throughout human history. Privacy, which varies depending on the culture or time concept people live in, has transformed with technological developments and has led to the emergence of different practices according to people's attitudes and preferences in virtual environments. It occurs at the level of fulfilling individuals' requests, such as following or being followed. Expressing oneself and sharing one's emotions in online spaces varies among individuals. It focuses on the level at which social media users show themselves in these areas, what kind of information they share with their followers, and how much of this information is related to privacy. The differences between generations are also reflected in the contents shared on social media platforms. While sharing these contents is seen as a violation of privacy for some generations, it is considered normal for some generations. Thus, there is a change and transparency in both the concept of privacy and the understanding of privacy. Differences between generations results in the development of diverse perspectives on privacy. The field research carried out in this study focused on the social media usage style of the members of the generation. In the field research conducted with 458 people across Turkey between May and June 2023, using the quantitative research method, it was observed that Generation X participants had more privacy concerns than Generation Y and Generation Z participants.

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