Abstract:

In the context of the developments in information and communication technology, it is important to study the attitude that individuals are exposed to risk, i.e. the risk-taking attitudes. In this context, it is necessary to investigate the reasons under the risk-taking attitudes of individuals. This study examines the impact of individuals’ trust, financial literacy and financial risk tolerance on risk-taking attitudes. 1347 volunteers have collected research data through the survey conducted with the participation of individuals. In the analysis of the study, the explanatory factor analysis was performed to study the structure of the factor. The linear regression method has been used in the analysis of the correlation analysis and the testing of hypotheses for the analysis of the bilateral relationships between variables. The study found that trust, financial literature, and financial risk tolerance variables have a significant impact on individuals’ risk-taking attitudes.