Abstract:

The objective of this study is to study the effects of authenticity perceptions of visitors who come to the Hamamönü region with cultural tours after the restoration work launched in 2006; the perception of value, satisfaction and behavioral intentions. The research data was collected from a total of 421 participants using the easy sampling method. The hypotheses included in the research model were analyzed using the statistical package program. The research finds that the data has a high level of reliability and validity. The obtained data was studied by applying percentage, frequency, arithmetic average, standard deviation and regression analysis. The analysis of the detective factor applied in the study has confirmed that there are a total of six dimensions, including the perception of objective authenticity, the perception of existential authenticity, the monetary perception value, the general perception value, satisfaction and behavioral intention. The research findings show that the perception of objective authenticity and the perception of existential authenticity have a positive impact on the dimensions of monetary perception, general perception value, satisfaction and behavioral intention.

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