Abstract:

Creating a country's brand value and strengthening its image and reputation are possible through public relations efforts. In today's world, where digital technologies and networks are widely prevalent, communicating with target audiences digitally provides an advantage. In this context, the Republic of Türkiye is celebrating its centennial in 2023. The yuzuncuyil.gov.tr website has been launched to preserve state traditions, maintain Türkiye's longstanding brand value, and leverage communication opportunities. The aim of this study is to examine the yuzuncuyil.gov.tr web site from a dialogic perspective and assess its compatibility with communication techniques. Therefore, as we enter Türkiye's centennial year, it is important to analyze the yuzuncuyil.gov.tr website, which has been designed as a digital channel, from a dialogic standpoint and highlight the reciprocal and interactive aspect of communication. Content analysis method was used in this study, and the data was obtained from the yuzuncuyil.gov.tr website. By determining categories within the framework of dialogic communication theory, an analysis was conducted. The findings revealed that the website was not designed in line with dialogic communication principles, primarily serving informational and announcement purposes, lacking regular updates and interactivity. Consequently, it was concluded that designing a website that is suitable for Türkiye's Centennial, integrates with social media, and promotes interactivity would be beneficial.

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