Abstract:

Correct transmission of feelings and thoughts is important in order to understand and interpret the environment. In this transfer, graphic design is an effective communication branch that presents the relationship and knowledge of images with each other in relation to visual and visible things. While the poster in graphic design meets the message to be conveyed with a printed, reproduced image; It reflects in an interesting way by making use of elements such as color, form and text. Color, as one of the graphic design elements that shapes and displays the design and effectively reflects the visual image, is an important sensation created by the reflection of light in our eyes. While the graphic designer tries to solve many problems in the field of design such as composition and typography, he makes use of the element of color because color is an important factor in providing visual hierarchy. The aim of this study is to reveal the effects of the color element, which is important in recognizing the remarkable and informative posters, its complementary relationship with other elements in the design field, and to express the emphasis of color with selected visual examples. In the research, literature review was carried out by bringing together the concepts related to the subject.

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