Abstract:

In the recent past, rapidly developing mass communication means are among the main factors that deeply influence social change because they target society directly. Mass communication means have a function that can enable the culture to be transmitted from generation to generation when used in accordance with the purpose. But when misused, it can cause disruptions in the development of children and adolescents, and therefore in the family and community structure. With the advancement of technology, television has entered every house, and with time television channels have begun to multiply. If the first television broadcast took place in the United States in 1928, competition, which is one of the fundamental principles of capitalism since that day, has shown itself in the field of media, and has dominated the visual media. Media is one of the most important actors that influence society in change. Therefore, visual media today forms itself a consumption culture. Many TV channels that serve the consumption culture are the first to sell the products are TV series. The first year of television broadcasting in Turkey was in 1968. From that date, the TVs were placed on the headquarters of every house, the entire layout of the house was designed according to these tools. It was broadcast on a single channel until 1986, but it was not possible to track the growth rate of the channels after that date. Television and television series in particular have become a part of postmodern life. Since the series began to be in the center of life, culture, traditions, habits, values, lifestyle and family structure have changed. The most important question of our research is whether the series broadcast on Turkish television are in accordance with the Turkish society and family structure. These virtual stories consumed by publishing in a small box will take our society to where. The study will discuss the effects of television series on the Turkish community structure. The submission to the visual media, which has become the instrument of capitalism with the changing values of society along with television series, will also be overwhelmed. The study included a total of 400 participants, including 200 men and 200 women from different age categories. The survey included 100 women, 100 men, 50 young women, 50 young men, 50 girls and 50 boys. Participants were selected from the people of Karabük with a simple random sampling technique. In recent years, the spread of the internet, along with the overuse of social media, emerged new video viewing platforms, primarily YouTube. More than 1 billion hours of video viewing on YouTube a day, the tracking of the videos posted on open channels like TV series, the ability to shape the society does not lead to discussion and the television with millions of users can take the throne of the internet in the future process. Keywords: social change, television series, advertising, consumption.