Abstract:

in parallel to the strategic role of developing and changing communication in institutions, public relations discipline is also differentiated in this context, institutions are a versatile component that is associated with corporate social responsibility institutions in parallel with their financial responsibilities, as well as the quality of relationships and services associated with the public relations within the new competitive conditions, because the reputation is a very versatile component that focuses on what it was done in institutions and how it is done, and based on the experience of the stakeholders, so that the public relations are subject to the importance of corporate relations, and how it is perceived by the public relations of corporate relations, as well as a corporate reputation for corporate relations, and how it is perceived by the public relations of corporate relations, as a corporate relations, and the public relations, and the public relations of the corporate relations, and the public relations, and the public relations, as a corporate relations, and the public relations, and the public relations of the public relations, which is a corporate relations, as a corporate reputation of the corporate relations of the corporate relations, and the corporate relations, and the corporate relations, and the corporate relations, and the public relations, which is determined by the public relations, as a corporate relations have been determined by the public relations