Abstract:

Political parties or candidates try to gain their (voters’) support by influencing the voters with political advertisements during the election process. Political advertisements have an important place in these political communication studies in this aspect. In the study, political parties use political advertisements effectively in both general and local elections. Relationship between media, communication and politics in conceptual framework; The concept of political advertising, the characteristics of political advertising, its emergence in the world and in Turkey and its genres are tried to be explained by researching the literature. Afterwards, the political commercial (advertising) film titled “Dreams Come True (It Was A Dream, But It Came True)”, prepared by the Justice and Development Party (AKP) for the June 12, 2011 General Election; and the film titled “Come, Vote, Let them Go”, prepared by the Republican People's Party (CHP) for the General Election of June 07, 2015; are examined by semiotic method. In the political advertisements examined within the scope of the study, how social classes and occupations are represented and displayed in their narratives are scrutinized. Aim of the article is to examine political parties and political advertisements covering the election period and to reveal their differences and expectations. In this way, it is tried to examine and understand both differences in the political communication approaches between the government and the opposition in Turkey and the political communication practices of political parties with different political ideologies.

Keywords: