Abstract:

In the recent period, facing increased competition, have been given competitive superiority when they identify strategies in accordance with their resources and capabilities by analyzing their internal and external environments against their competitors. This study aims to identify the contribution of differentiation strategies and that have gained competitiveness to the operating performance. In Turkey, the ISO first 500 and the second 500 export and import manufacturing enterprises have collected surveys, research model and hypothesis have been created. The results of the gathered surveys have been conducted by using statistical package programs to prove the accuracy and reliability of the data, factor analysis, correlation and regression analysis. The results of the analysis have found that differentiation strategies have a positive and strong impact on the performance of the business. When companies implement differentiation strategies in products and services, they have achieved a result of achieving competitive superiority in the market, improving their performance and profitability.

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