Özet:

In today’s world, companies are constantly in competition in order to serve more customers than their competitors and get more market share than their competitors. The ability of companies to permanent advantages in the competition process requires that they have more capacity than their competitors. The important thing is that companies are able to restructure their capabilities according to the dynamism of the market and make them sensitive to the conditions of the market. In this process, it is necessary for companies and managers to be able to realize their abilities and reach the source of sustainable competitive advantage. The study, first of all, revealed the difference between whether the organizations have the ability to be assessed as dynamic or operational by literary support. In this context, the dynamic abilities are to reveal how the view of the companies contributes to the market and customer performance, with a quantitative research on the logistics companies that play a key role in the service sector. The independent variable of the research is the dynamic capacity, the dependent variable is the customer and market performance. In the research model, the impact on the logistics industry by connecting the variables was tried to be revealed by a quantitative study. In the study, the method of survey was used. By random sampling method, the data were obtained by applying the survey of 122 managers located in the province of Istanbul in the Marmara region and working as managers in the logistics sector. The data was analyzed using the SPSS statistical package program. The results of the analysis show that dynamic abilities have a significant impact on customer and market performance.

Anahtar Kelimeler: