Abstract:

The consumption culture holds the object at the center of human life. The main topic of the article is to ensure that the aesthetic value and understanding of the art and the work and the art, by emphasizing how and in which objective circumstances the individual as a consumer manifests in the daily lifestyle, in the world of images in which the consumption of culture and aesthetics is based, can show interaction in the spiral of 'Consumer (day life) - Art (object) - Aesthetic (object)'.  The artwork must be seen as a universal reflection of the intercultural interaction of the culture to which it belongs and as an aesthetic approach to the preservation of these interactions. The change of the artwork with today’s consumption concept (the object) in global dimension, also means the consumption of aesthetic concerns (the object). Consumption is a concept that we can understood basically by satisfying the needs that shape our lives. In addition, as a result of developments in the historical process, new meanings are also acquired in the focus of changing social and cultural values. In particular, the consumption culture, which began to settle in societies after the Industrial Revolution, as in many fields, as in the artwork, where cultural aesthetic approaches were almost completely destroyed, was the intermediate of the capitalist system and began to cause the ‘production of desire’ in individuals. In relation to this situation, it has been observed that at the beginning of the Postmodern period, the artists, influenced by the consumer culture, often adopted a protest attitude in their works. After Marcel Duchamp’s work, “Spring”, the difference between the artwork and the consumption object has begun to be questioned. Nowadays, with the decline of the questioning attitude, it is observed that art productions are converted into consumer objects and that artists are married to the position of managers of the art market. The causes and consequences of this change in the art during the process have been studied by the study of the sources related to the subject of the article and the method of data collection and the content analysis of the quality materials achieved by the study of the art's historic process as well as the current examples for the work of "Art as a consumption object in today's art".

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